Many leading companies today are leveraging their data assets to create additional value
There’s growing evidence that data-centric companies enjoy a meaningful competitive advantage. If your company exhibits that data-centricity for its internal data use, it's a manageable next step to explore external commercialization opportunities.
A 2017 research study from Forrester revealed the growing momentum in data commercialization:
- 48% of companies are commercializing data for revenue through partners or customers
- 81% of decision-makers want to expand their ability to source new data
If you'd like to explore the opportunities of data commercialization further, please email our Account Management team and we will get right back to you.
Data as a service is growing in importance and relevance to an ever-larger set of customers… We see a growing role for all kinds of third-party data… to provide better accuracy for marketing, sales, partnerships, competitive intelligence, and overall decision-making.